There has been a lot of discussion recently about noise levels in restaurants. This post will not directly address noise as its main topic, but the noise discussion will serve as a launching point in an attempt to answer the question: what is the ideal restaurant environment?

If restauranteurs know one thing, it’s the reality that experience is everything in the restaurant industry. Customers who have an unpleasant experience at a particular establishment are not likely to return. They are not likely to recommend that restaurant, either.

Know Your Customers

One of the most fundamental principles of successful business is knowing your customers. It doesn’t matter whether you are trying to serve the best Mexican food or high-end clothing and accessories in a mall. Knowing your customers is critical to giving them the experience they want. Not knowing your customers makes it much more difficult to give them the ideal experience. How can you give them what they want if you don’t know them?

Not knowing customers is a problem that seems endemic in the restaurant industry. How so? Because restaurants – particularly chain restaurants – tend to focus on the 25 to 35 age group to the exclusion of all others. That is not necessarily a bad thing if a restaurant is located in an area dominated by that demographic. But how about restaurants in other locations?

Taqueria27 is a Mexican restaurant in Salt Lake City, Utah (actually, there are several locations). It was founded on the premise that local neighborhoods need family- and neighborhood-oriented establishments that encourage people to spend time together over a good meal. This is a family-owned business that recognizes an entirely different demographic and is now seeking to provide the right kind of experience.

Never Assume the Ideal Experience

Another area in which far too many restaurants fall down is assuming what the ideal experience should be. For example, it is true that younger guests tend to prefer a more energetic experience as compared to their older counterparts. But that doesn’t translate into a dining environment that is so high energy that it makes enjoying the dining experience nigh to impossible.

This takes us back to the current debate about noise. Restaurants do not have to re-create the nightclub environment in order to succeed with a younger audience. Let the nightclubs be nightclubs. That’s what they do best. Make the restaurant a place where diners can enjoy a different experience before going to the clubs.

Along those same lines, families and seniors do not tend to prefer restaurants that offer more of a nightclub experience. Families want restaurants that can accommodate their unique needs in a less formal environment. Seniors prefer restaurants that are quiet and spacious.

Finding a Niche is Key

So, is there an ideal restaurant environment? No. The restaurant industry is so broad that it is impossible to create a one-size-fits-all establishment. That leaves restaurant owners in the position of having to find a particular niche and then pursuing it 100%.

Trying to be all things to all people is something that does not work in the restaurant business. Taqueria27 has decided that their niche is the neighborhood restaurant that people visit to socialize and get good food. Their locations are not going to be a big hit with the nightclub crowd. That’s okay. That is not the crowd they are aiming for.

The ideal restaurant environment is an environment that speaks to the experience a restaurant’s core group of customers want. And to create that experience, restaurant owners really need to get to know their customers.…

Have you always envied your friends who seem to know everything about fine dining and wine? Do you wish to be more like that person? By reading this article, you will find out more about wine and its uses, where to find it, and more. Keep reading to become part of the great world of knowledgeable wine lovers.

Trust your own instincts when it comes to trying wine. Do not buy a bottle of expensive wine just because a friend said it was pleasant. The result will be that you spend money on an item you were aware you might dislike to begin with.

When you store your wine properly, you enhance the flavor it can produce. Extreme temperatures could hurt the taste of your wine. Keep the wines between 50 and 55 degrees to get optimal results. Try a wine refrigerator or just keep your wines in your basement.

If you have an increase in headaches following meals, do not drink so much wine. Wine has sulfites in it which can cause headaches sometimes when they are consumed. To help avoid wine induced headaches limit the amount of wine you drink.

Have you volunteered to supply wine at your next tailgating party? If so, opt for a screw-top container. It is easier to use than a cork, and you do not need a wine opener. If you want to bring the wine to another location, re-seal the bottle with the screw top.

A dessert wine is a perfect way to end a dinner. Some possibilities are French Champagne or Italian Moscato. If possible, drink it with others in front of a warming fireplace or on the patio with good conversation.

Don’t overbuy on wines you love today. Your taste in wine will likely change as you develop your palette so you should make allowances for this by experimenting as you learn and gain knowledge. You might love a wine now, only to get bored of it later. This leads to wasting money and storage space if you keep a wine you will not drink.

Vintage isn’t talking about the year it’s produced, but when its grapes were harvested. A 2010 wine would have grapes harvested in autumn of 2010, for example. After being harvested, the grapes would be allowed to ferment until being bottled and sold. It’s quite possible that two or three years could pass by the time the bottle reaches the store.

Lots of online resources exist concerning wine types, characteristics and history. Writing down tips and advice that you want to remember is a great idea. Ask the staff for their input, compare your notes, and do not end up with a bottle you do not like because you made an uneducated guess.

When tasting wine, you want to do so in a quiet environment. Drinking in the wine means ignoring the world around you. Too much distractions can keep you from enjoying the wine.

The above article has given you wine tips to help you impress others. Purchase great wines, use wine in cooking and become an active participant in wine culture. Now that you have read the article, you are ready to enjoy your wine.…