After a long week of work, Americans like to spend weekend nights out on the town. Some go for dinner while others visit a museum or catch a movie. Wherever the primary destination, many will spend at least part of the evening at one of the nation’s more than 63,000 nightclubs and bars. The competition has forced bar owners to explore new methods to make his or her pub seem special. Here are three exciting ways for enticing customers.
Be Part of the Community
One of the best ways to get the word out about your establishment is by supporting local causes. Patrons like to frequent businesses that offer a helping hand to those in need, so donate to non-profits, attend charitable functions in the community and offer your venue as a host site for special events.
Provide Entertainment Options
There’s a saying about getting more bang for your buck, and that’s what bar patrons are looking for. One study found that bars that combine food, drink and entertainment are preferred by nearly 30% of Americans. Live music, comedy shows and open mic nights are great ways to attract customers, but you can still bring people in without a performance.
Bars have long used billiards and darts to give patrons something to do, but establishments are now turning toward arcade games, board games and even painting events. Offering a full menu also helps, but don’t forget that a patron’s primary interest is getting drinks. That means a bar owner’s first step is obtaining an alcohol license Dallas TX or in his or her area.
Offer Hands-On Programs
More pubs are engaging customers with interactive experiences. Wine and beer tastings are always popular, but one of the hottest new trends is mixology classes. Patrons enjoy trying new drinks and learning how to prepare them at home, and it’s also an opportunity for an establishment to show off its bartenders’ skills and personalities.
If you build a bar, people will come. The right mix of entertainment and community spirit, however, will have patrons drinking up the experience.